I say, fireworks. You say, Fourth of July.
Let’s work together to ensure the fireworks light up the sky, not the roadways. The Fourth of July holiday is a celebration of America’s independence and the rituals of summer. Many of your employees will travel to attend get-togethers with family and friends. There will be good food and many laughs.
Too often, those laughs turn to tears because the Fourth of July also is one of the deadliest holidays of the year due to impaired driving crashes. In 2017, there were 694 crashes in Oklahoma during the 102-hour period from 6 p.m. Friday, June 30, to 11:59 p.m. Tuesday, July 4. Eleven people died. Six of those deaths occurred in alcohol- or drug-related crashes, according to the Oklahoma Highway Safety Office.
Drunk, drugged, drowsy and distracted driving make up the 4 Ds of impaired driving. Impairment can:
- Slow reaction time
- Cloud judgment
- Decrease hand-eye coordination
- Cause drivers to fall asleep at the wheel
Work to raise awareness of risks associated with impaired driving. Start by providing education. Use a three-step approach:
- Alcohol: Impairment begins with the first drink. Most adults reach 0.05 BAC after two to three drinks. At that level, crash risk is 40% greater than at zero alcohol concentration, according to the National Highway Traffic Safety Administration. Plan ahead for a safe ride home.
- Drugs: Drug-impairment can result from use of prescription drugs, over-the-counter drugs and illicit drugs. Consult with a doctor or pharmacist before driving.
- Fatigue: You are three times more likely to be in a crash if you are fatigued, according to research from the National Safety Council. Who’s at risk? Answer: Drivers under the age of 25, shift workers, commercial truck drivers and business travelers. Adults need 7-9 hours of sleep to reach peak performance levels.
One simple tip you can share with your employees is also one of the most tried-and-true road safety measures: Buckle up. Seat belts are your best defense against impaired drivers. People who buckle up in the front seat of a passenger car reduce the risk of dying in a crash by 45% and of suffering moderate to critical injury by 50%, according to NHTSA.
Since many roads will be crowded during the Fourth of July holiday travel period, allow extra time to reach your destination. Get plenty of rest to avoid fatigue, and use the “do not disturb” setting on your cellphone as a way to steer clear of distraction.
The beach and the barbeque are calling. Enjoy them both. Save the fireworks for the nighttime sky.
– Lisa Robinson is a senior program manager at the National Safety Council